Stay close to the conversations shaping your brand and category. I use social data to show what audiences are saying, how sentiment and themes are moving, who is influencing the discussion and where competitors are gaining ground.

Search design: Keywords, queries and dashboards built around the business question
Ongoing monitoring: Daily or weekly updates that flag opportunities, shifts and emerging risks
Measurement: Monthly, quarterly or campaign reporting across volume, SOV, trends and key voices
Insight delivery: Clear implications and recommendations, not just a collection of metrics

Community management & engagement

Give your brand a consistent human presence while learning from every interaction. I can support the day-to-day running of channels as well as the planning, governance and measurement that sit behind them.

Content planning: Review monthly or quarterly plans and identify timely opportunities
Publishing: Quality-check and schedule content so it goes live accurately and on time
Engagement: Monitor conversations, handle queries and advise when the brand should join in
Performance & risk: Track KPIs, flag potential issues early and support response planning

Media monitoring & landscape analysis

Understand how your brand, competitors and priority topics are being covered by the media. This can support reputation monitoring, campaign evaluation or a broader view of what is attracting editorial attention.

Coverage set-up: Focused keyword searches and dashboards for the outlets and topics that matter
Regular reporting: Daily or weekly updates on new stories, narratives and potential risks
Landscape analysis: Monthly or quarterly views of volume, SOV, themes and key outlets
Campaign context: Connect coverage patterns to activity, moments and future opportunities

LinkedIn & B2B measurement

Make a restricted data environment useful through careful manual analysis. I can establish a clear baseline for company or executive visibility, then benchmark it against the people and organisations shaping the category.

Company benchmarking: Compare volume, engagement, posting patterns and key topics
Executive presence: Assess current visibility and identify relevant discussion opportunities
KPI development: Use sector leaders and competitors to set realistic measures of progress
Action planning: Translate the findings into measurable channel and content recommendations

Influencer & UGC campaign management

Practical end-to-end support for creator programmes, keeping the work aligned to the brief and moving smoothly from initial selection to approved content.

Creator selection: Identify and screen influencers against audience, brand and campaign needs
Briefing: Develop clear creator briefs and UGC concepts that leave room for authentic content
Review: Coordinate feedback, revisions and approvals while protecting the core idea
Delivery: Manage timelines, stakeholders and final assets through to completion

Survey & qualitative analysis

Turn direct audience feedback into a coherent story. I can support original research designed for insight, thought leadership or communications, then make sense of the results across both structured and open-ended data.

Survey support: Manage inputs and analyse results for clear, defensible findings
Publicity research: Identify strong angles that can support content, media interest or lead generation
Qualitative analysis: Review interviews and focus-group transcripts using thematic coding
Reporting: Synthesise the evidence into accessible visuals, implications and recommendations

Ready when you are

Need a specialist who can slot straight in from day one?

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